I bet you probably haven’t heard of Google’s Trends tool?

With this tool, you can look at what is currently trending in Google searches. Think of it as a way to see what searches are popular right now such as keywords like selfie, the hottest songs, the latest natural disaster, the newest movie or celebrity mishap. This tool is a take on Twitters tool “what’s trending”, which allows Twitter users to see what hash tags are trending. Google Trends does hash tagging and a whole lot more.

You can browse by date, keyword, or look at top searches in different categories with the Top Charts function. Or if you’re feeling adventurous, use the Explore function, input a search term and see how it trended over time and location.

This tool is quite helpful for Search Engine Optimization and helping you determine new keywords for your keyword density or for your Google AdWords.

Take Google Trends for a spin!