Why Every Small Business Needs WordPress

Why Every Small Business Needs WordPress

WordPress is made for small business

Whether you’re looking to use it for your small business’s main website, eCommerce shopping cart or as a blog, there are a couple of reasons why you should start using WordPress.

 

What is WordPress?

WordPress is a free and open-source blogging and content-management system being used by more than 22% of the world’s  websites. When you consider that there are billions of online sites, this statistic speaks volumes about WordPress and it’s popularity. If you use WordPress, you will definitely be with good company: The New York Times, CNN, Mashable, and eBay all run their blogs on the most popular CMS in the world – WordPress!!

 

Top 4 Best Features of WordPress

It’s a favourite among beginners looking to start blogging and also favoured by web design experts looking for pre-built functionality like e-forms, calendars and social media integration; but for a business, looking to weigh the pros and cons of WordPress, it offers you the following 3 features:

  1. It’s free, customizable, powerful, and easy to master.
    Since a lot of sites on the internet are powered by WordPress, you can easily find assistance when you need it most! From community groups willing to give a hand, to hiring someone to do it for you; The WordPress community has millions of users to help you out.
  2. Thousands of design templates and options to make custom websites.
    You can easily search Google for WordPress templates and find thousands of websites offering design themes for free or for a nominal fee. If you’re just starting your business and looking for a simple site that works on mobile devices too, this is a great and safe bet to start. A more established business who may have specific design needs (think branding) and therefore may be better off doing a custom design, and if that’s your goal, there’s tools out there to help you achieve that as well!
  3. Tons of add-ons to bring pizzazz to your site.
    WordPress calls add-ons “plug-ins”. There’s a massive directory with thousands of pre-built functional plug-ins like e-forms, social media plug-ins to connect people to your social media networks, and a whole lot more. If you can think of some function you want on your website, there’s a 99% chance that someone has built it for WordPress.
  4. Add content, products, services, etc. to your site yourself.
    This point is so important, I should have it as #1. With WordPress, you have the easy ability to login and make content updates yourself. You can easily add products to your shopping cart, change your Copyright year, or add/remove content from your pages. If you are able to write a status update on Facebook or do a bank transfer, than you already have all of the skills required to make content updates on your site yourself so that you’re not spending money on hiring someone else to make site edits yourself. By being able to do edits in-house, you’ll be able to spend more money on marketing your website to drive traffic.

 

Thinking of using WordPress?

WordPress makes sense for small businesses as you don’t need web design or programming experience to be able to create a good looking website. If you’re a small business owner that has time to update your site, then a good option is to hire a designer to get you started and sit down with you and show you how to make blog posts, content edits, etc. If you need WordPress, help, I’m only a phone call or click away!

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Jeffrey Maher

Jeffrey is a certified web designer, online guru and director of Interface Web Solutions, headquartered in Ottawa. He enjoys creating unique, easy to use WordPress websites that are easily manageable by non tech people.

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Interface Web Solutions Inc.
Located in downtown Ottawa!

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Thank you Jeffrey for all of your hard work!
Ken CarmichaelBroker/ RealtorRE/MAX Metro-City Ottawa

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